The Company History in german


1951
On an autumn day in 1951, 21-year-old salesman Erwin Müller opened his textiles wholesale business in Lauterbach, a small village in the German state of Swabia. In those days, "wholesale" meant not having a whole lot of space or facilities but having to operate in scarce space with simple facilities and engaging with customers in person in order to make those crucial "first contacts". Erwin used his father's old pre-war Opel P4 to get around. His portfolio might have been small but demand increased significantly as rebuilding got underway after the end of the World War II. One successful year was followed by another, and another. The company grew into a specialist mail order supplier with more than 500 committed and enthusiastic employees.


1951
It all began in the small house of the parents' house in Lauterbach.


1951
His father's old pre-war Opel P4 to get around


The First Catalogue of Erwin Müller Mail Order in the early 60's


1968
The First Baby Butt Catalogue in Germany


1979
Foundation of the sister company Buttinette


1982
Foundation of the sister company Woll Butt, to be integrated to Buttinette later


1989
Branch Store in Dillingen


1996
The First Kinderbutt Catalogue in Germany


1997
Baby Butt and Kinderbutt, the first websites of Erwin Müller online in Germany


1999
Rita Müller-Brenner becomes the managing director
of Erwin Müller Versandhaus GmbH


2006
Erwin Müller shop in Austria


2007
Kinderbutt online shop and catalogue in Austria


2010
Erwin Müller shop onine in Switzerland


2011
Tobias Eder becomes the managing director


2014
Award winner in the category "Living"


2015
Let's get personal! Manutextur is added to Erwin Müller.
This unique customization service will be also available for international customers very soon.


1951
Aurelia and Erwin Müller


1954
The old school building in Buttenwiesen became the first business office.


1964
Finally more space: The first large administration building


1974
The company grows and grows


1981
The new warehouse of Buttinette


1987
Foundation of Erwin Müller Hotelwäsche


1990
Hotelwäsche moves to Wertingen


1997
Completion of Erwin Müller Headquarter in Buttenwiesen


1999
The online shop of Erwin Müller online in Germany.


2005
The first online shop and the first catalogue in Austria


2006
Launch of Erwin Müller Logistik in Lauterbach


2009
Kinderbutt online shop in Switzerland


2011
Erwin Müller celebrates its 60th birthday

     
     

August 2014
The development of Erwin Müller goes on:
The category "Home" and "Kitchen & Dining" emerge.
Baby Butt and Kinderbutt are integrated to "Erwin Müller Children"